FKA twigs and her team center young people who are creative beings at their core. Even in a space like Blue Flame, twigs is electric on the small stage. We see her backstage with other Blue Flame dancers who bring her into a world of care and grace that feels just as electric. The buzz of female energy is almost palpable.
Using AWS has given WeTransfer the ability to grow unimpeded. The service deals with more than 40 million active users, who transfer over 1 billion files each month. Traffic levels reach peaks of 15 GB of data a second, which require deploying about 150 instances. “Using services such as Auto Scaling, we can support this level of demand and more,” says Terhorst. “AWS gives us confidence in delivering a highly reliable file-transfer service as we attract even more customers.”
WeTransfer Case Study. WeTransfer ’s cloud-based platform provides a simple way to send files across the world. The service was founded in 2009 out of a need to create an easy platform for people to send big files without any sign-up. Today, 40 million active users from all over the world transfer 1 billion files every month. WeTransfer Embed allows a way to receive files in a form on your website. Embed is not an API of its own, it is an integration using the (transfer) API.
As part of its Enterprise Support agreement, WeTransfer’s TAM analyzes usage patterns to help the startup optimize its environment on AWS. Since 2015, WeTransfer has saved nearly $1 million by using Reserved Instances. As Vermaat explains, “The more money we can save on infrastructure, the more resources we can put toward our core business.” The managed nature of services also ensures the team can stay lean while focusing on innovation. “We don’t need network maintenance staff, a hardware team, or a dedicated DB administrator,” he continues. “That’s several people who instead can deliver value to the business and customers through focusing on development and creating new services.”
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Planned events have become easier to handle with help from Enterprise Support; WeTransfer was keen to keep downtime to a minimum. During a recent feature upgrade combined with some database maintenance work, WeTransfer benefited from being in constant contact with AWS experts. Vermaat and his team coordinated the project with their TAM and Amazon RDS engineers. “During the final moment of switchover on a Sunday morning, the AWS team were on standby on the phone and via our company’s Slack channel,” says Vermaat. “Once the switch was made, the engineers kept monitoring the infrastructure with us. This extra attention gave us huge reassurance.” Terhorst adds, “We knew we’d avoid a lot of headaches by working with AWS Enterprise Support, and we were right. With help from our TAM and AWS engineers, we nailed our approach first time around!”
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WeTransfer has also found it pays to have backup when things don’t go as planned. When the team encountered a database issue in the run-up to launching the WeTransfer mobile app in October 2017, a fast response from AWS helped it solve the problem and ensure there was no downtime in those crucial first hours of the launch. “Without help from the AWS engineers, we would have been making changes in the dark and hoping for the best,” says Vermaat. “As it was, we knew the change we were making was exactly right.”